SPF 70 Sunscreen Body Lotion: Water-Resistant & Cruelty-Free – Sun Bum

Original SPF 70 Sunscreen Lotion

The sunscreen formula that started it all.

TypeLotionAvailable options

Lotion
Spray

SPF70Available options

Size8oz BottleAvailable options

8oz Bottle
6oz Tube
3oz Travel

Purchase options

Buy One Time

$18.99

Save 10% Subscribe & Get Free Stuff

, Discounted price:$17.09

Save 10% & Free Shipping
Double banana points as part of The Bum Club
Free Gifts for Recurring Orders

Frequency: Delivery every 30 daysDelivery every 60 daysDelivery every 90 daysDelivery every 120 days

It's in the bag. Bundle 5 items and get a limited-edition bag.

Start Now

Quantity for Original SPF 70 Sunscreen LotionDecrease quantity for Original SPF 70 Sunscreen LotionIncrease quantity for Original SPF 70 Sunscreen Lotion

Shop Local

Add to Cart

More About This Product

Why We Made This

This moisturizing sunscreen formula with SPF 70 will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging.

Trust The Bum®

Water Resistant (80 minutes)
Cruelty Free
Gluten Free
Hawaii Act 104 Compliant: Made without Oxybenzone & Octinoxate

What's Inside

Active Ingredients: Avobenzone 3%, Homosalate 15%, Octisalate 5%, Octocrylene 10%

Inactive Ingredients: water, cetyl palmitate, hydrated silica, acrylates/C12-22 alkyl methacrylate copolymer, caprylyl methicone, styrene/acrylates copolymer, cetyl dimethicone, glyceryl stearate, PEG-100 stearate, polyester-8, trideceth-6, dimethicone, ethylhexyl stearate, fragrance, phenoxyethanol, dimethyl capramide, sodium polyacrylate, trimethylsiloxysilicate, xanthan gum, BHT, dipotassium glycyrrhizate, tocopheryl acetate, ethylhexylglycerin, tetrasodium glutamate diacetate

The Good Stuff

Vitamin E: An antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging

*Please refer to the ingredient list on the back of your product packaging for the most current and accurate information.

How To Use

Dispense in hand and apply to body. We recommend working from head to toe so you don't accidentally miss a limb. If you need help reaching your back, ask a friend— that's what they're for. Apply sunscreen liberally 15 minutes before sun exposure and allow it to absorb. Reapply at least every two hours. Apply more frequently after swimming/sweating, or after an aggressive towel dry. Always offer to share.

Drug Facts

Uses

Helps prevent sunburn
If used as directed with other sun protection measures (see Directions), decreases the risk of skin cancer and early skin aging caused by the sun

Warnings

For external use only.
Do not use on damaged or broken skin.
When using this product keep out of eyes. Rinse with water to remove.
Stop use and ask a doctor if rash occurs.
Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center immediately.

Directions

Apply liberally 15 minutes before sun exposure
Reapply:
- after 80 minutes of swimming or sweating
- immediately after towel drying
- at least every 2 hours
- children under 6 months of age: ask a doctor
Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including:
limit time in the sun, especially from10 a.m.-2 p.m.
- wear long-sleeved shirts, pants, hats, and sunglasses

Other Information

Protect this product from excessive heat and direct sun.
Keep outer carton for full information

Pairs Great With

Original SPF 70 Sunscreen Spray

127 Reviews

$18.49

Add to Cart

View Original SPF 70 Sunscreen Spray

Original SPF 70 Sunscreen Spray

Stay in the know

Mobile Number

Notify me when available

Original SPF 30 Sunscreen Face Stick

169 Reviews

$13.49

Add to Cart

View Original SPF 30 Sunscreen Face Stick

Original SPF 30 Sunscreen Face Stick

Stay in the know

Mobile Number

Notify me when available

Paper Tube SPF 50 Sunscreen Face Stick

17 Reviews

$14.99

Add to Cart

View Paper Tube SPF 50 Sunscreen Face Stick

Paper Tube SPF 50 Sunscreen Face Stick

Stay in the know

Mobile Number

Notify me when available

Original SPF 30 Sunscreen Lip Balm 3-Pack

137 Reviews

$9.99

Add to Cart

View Original SPF 30 Sunscreen Lip Balm 3-Pack

Original SPF 30 Sunscreen Lip Balm 3-Pack

Stay in the know

Mobile Number

Notify me when available

Original SPF 45 Sunscreen Face Mist

215 Reviews

$18.49

Pick a Size

View Original SPF 45 Sunscreen Face Mist

Original SPF 45 Sunscreen Face Mist

215 Reviews

$18.49

3.4oz Mist

1.35oz Travel

Add to Cart

Original SPF 45 Sunscreen Face Mist

Stay in the know

Mobile Number

Notify me when available

Original SPF 50 Sunscreen Face Lotion

177 Reviews

$15.49

Add to Cart

View Original SPF 50 Sunscreen Face Lotion

Original SPF 50 Sunscreen Face Lotion

Stay in the know

Mobile Number

Notify me when available

Original Sunscreen

It’s the stuff we use every day. It’s the sunscreen formula that started it all. People say it smells like summer®. We like that.

Smells Like Summer

The sunscreen formula that started it all

Smells Like Summer

Broad Spectrum SPF

Helps shield against harmful UVA/UVB rays

Broad Spectrum SPF

Water Resistant

Stays on through sweat and water for up to 80 minutes

Water Resistant

Play

What's an SPF?

The SPF (Sun Protection Factor) on a bottle of sunscreen indicates the level of protection we're getting from the sun's UVB rays—which are the sun rays most commonly responsible for sunburns and skin cancer.

SPF 15
SPF 30
SPF 50
SPF 70

[Shop SPF 15](/content/collections/spf-15 ""/index.html)

[Shop SPF 30](/content/collections/spf-30 ""/index.html)

[Shop SPF 50](/content/collections/spf-50 ""/index.html)

[Shop SPF 70](/content/collections/spf-70 ""/index.html)

How SPF Is Calculated and Why Does It Matter?

SPF, which stands for Sun Protection Factor, has been used for decades to determine the level of protection someone can expect from the sunscreen they use. It can often vary from person to person given multiple factors such as testing methods and environmental factors. In addition, everyone’s skin is different, which can also affect what kind of SPF is best suited to fit their individual needs.

A common misperception is that the SPF number on a bottle signifies the amount of time you can spend in the sun without getting burned (30 minutes for SPF 30, 50 minutes for SPF 50 etc.) This is not accurate. In fact, the SPF rating system is far more complex and based on the degree to which a certain formula protects against the sun’s harmful UVB rays over a certain period of time. For example, a sunscreen with a rating of SPF 30 allows only 3 photons per 100 to penetrate the skin, meaning it shields approximately 97% of the sun’s harmful UVB rays. This roughly translates to 30 times the protection you’d have versus using no sunscreen at all. This extends to SPF 50 (98% or 50 times the protection) and SPF 70(98.5% or 70 times the protection). The length of time that a sunscreen will protect you from sunburn will vary based on the UV index at the time as well as other factors.

At Sun Bum, we like to think we make sun care products for everyone. So, whether your SPF preference is 30 or 50, mineral or non-mineral, lotion or spray, you can stay protected from the sun’s harmful rays. As noted by the Skin Cancer Foundation, “The best sunscreen is the one you’ll use.”

How Do Global Standards to Assess SPF Differ?

Global SPF assessment standards have been updated several times over the years, with the most recent update in 2019. The purpose of these updates—which were led by regional regulators and groups such as the International Organization for Standardization (ISO)—was to reduce the variability of SPF assessments. Currently, even the globally recognized “gold standard” SPF test — the in-vivo test known as SPF ISO-24444 — is subject to considerable variability due to the inherent human biases built into the testing process (Ruvolo, Yousefian, International Journal of Cosmetic Science, Dec. 2025). Because of this, there is an increasing call for governments and regulators to update the testing protocols and standards they recommend for manufacturers to follow — for example, using the HDRS-ISO 23698 test: an in vivo/in vitro hybrid that addresses some of the more subjective factors common with in-vivo only testing. (Ruvolo, Yousefian, International Journal of Cosmetic Science, Dec. 2025).

According to the Skin Cancer Foundation, 1 in 5 Americans will get skin cancer in their lifetime. We wanna change that.

How often should I reapply?

Avoid making a rookie mistake! Reapply every 2 hours and after swimming, sweating and toweling off.

Do I need sunscreen when it’s cloudy?

Yup, 90% of UV rays still find their way through clouds, which means you can still get fried.

When should I avoid sun?

We know it’s tough, but try to limit sun exposure when the sun’s rays are most intense (10am to 4pm).

Do I need SPF in the snow and water?

Yep. Reflections off water and snow can increase sun exposure by up to 50%. Keep that in mind when you’re surfing or on the slopes.

Does my newborn need protection too?

Keep newborns out of direct sunlight and always cover them with shade. Check with your pediatrician, before applying sunscreen to children under 6 months.

We've Got Answers

What level of protection does SPF 70 provide?

How Often Should You Apply Sunscreen Lotion?

Every 80 minutes is the sweet spot. Sunscreen breaks down over time (especially if you're swimming, sweating, or drying off), so reapplying every two hours keeps your skin protected and happy. Keep a bottle nearby—beach bag, car, backpack, whatever—so you can take your skincare and suncare to-go. Your skin will thank you.

Which Is Better, Sunscreen Lotion or Cream?

It depends on what your skin’s into. Sunscreen lotion is usually lighter, so it spreads easier and feels less sticky—great for everyday use or when you're on the go. Creams are thicker and more moisturizing, which makes them a solid pick for dry or sensitive skin. Both get the job done, so it really comes down to how your skin vibes with the texture.

How Do You Choose Sunscreen Lotion?

First up: check that it’s broad-spectrum and SPF 30 or higher. That’s your baseline. If you’ve got dry skin, look for hydrating ingredients. Sensitive? Go fragrance-free. And if you’re headed into the water, make sure it’s water-resistant. The best sunscreen is the one you’llactually want to wear—so find one that feels good on your skin and fits seamlessly into your daily scene.

ReviewsQ&A

From Our Community

4.7

Based on 149 reviews

Reviews Summary

134

Sort bySort by: Most relevant

Most relevant Most recent With media Verified purchase Highest rating Lowest rating

Carley B.

Verified Buyer

Age

18-24

love the on brand sunbum

love the on brand sunbum smell , that it’s reef safe and wearable without a oily film

Published date

14/06/26

Was this review helpful?

Annika G.

Verified Buyer

Smells great and has amazing

Smells great and has amazing protection!

Published date

16/06/26

Was this review helpful?

Michelle B.

Verified Buyer

Age

35-49

LocationThe Deep South (aka Georgia)

Just subscribe on autoship already!

I keep this on autoship! There is no sunscreen on the market that smells as good and works as well. I love how well it absorbs - no leftover white residue.

Published date

22/03/26

Was this review helpful?

Belinda D.

Verified Buyer

Age

50 and Over

LocationMarshfield ma

Love the products I have

Love the products I have sensitive skin and burn easily, this sunscreen works. I also use the hair sun protection so my scalp doesn’t burn and get hair protection. I am covered from the head to toe. The face tinted moisturizer works well also.

Published date

13/08/25

Was this review helpful?

Katherine P.

Verified Buyer

Age

50 and Over

LocationEgg Harbor City, New Jersey

Great coverage, moisturizing without making

Great coverage, moisturizing without making you feel like a Butterball turkey! No breakouts and not overly scented. Great absorption and no tacky feeling. Love it. Oh, and no burns!😁

Published date

09/08/25

Was this review helpful?

Lisa R.

Verified Buyer

Age

50 and Over

Great product! The only places

Great product! The only places I burned were the ones I missed putting your sunscreen on!

Published date

18/06/25

Was this review helpful?

Cindy C.

Verified Buyer

Age

50 and Over

LocationTennessee

I would like for you

I would like for you to sell your SPF 70 lotion and SPF 70 spray in stores.

Published date

18/06/25

Was this review helpful?

Mabel B.

Verified Buyer

Age

50 and Over

Love my sunbum! Works great

Love my sunbum! Works great on my sensitive skin .

Published date

13/05/25

Was this review helpful?

Elizabeth D.

Verified Buyer

Age

25-34

LocationDallas, Texas

Love the product. But, unfortunately

Love the product. But, unfortunately it seems in my last two boxes they have been coming in dirty. I have to wipe it down.

Published date

09/02/25

Was this review helpful?

Carol K.

Verified Buyer

Perfect for our week in

Perfect for our week in Grand Cayman. So happy it’s reef safe. We used 70,50 and mineral face tinted 30. No burns. Goes on smooth and blends in. Thanks, Sun Bum!

Published date

18/01/25

Was this review helpful?

Questions & Answers

13 answered questions

Ask a question

Ivy

Verified User

Q: Hi, how long is the expiry date? Or when will it expired after i open the lotion?

Answers on Content by By Sun Bum on Wed Jul 26 2023

A: Hi Ivy, feel free to message us at hey@sunbum.com and we can help with the expiration date! XO, SB

By Sun Bum

Show answer

07/25/23

Mae

Verified User

Q: Going on a cruise and want to try your sunscreen do you offer samples or coupons? Mae Jarrell 7853 State Road Fork Prestonsburg KY 41653

Answers on Content by By Sun Bum on Wed Jul 26 2023

A: Hi Mae, thanks so much for reaching out! If you reach out to our team at hey@sunbum.com, we will be happy to help you out :) xo, SB

By Sun Bum

Show answer

05/31/23

Ada

Verified User

Q: Hi, I’m a lifeguard and will be working outdoors this summer, so I’m in the market for a reliable sunscreen. I love these sunscreens but don’t know how waterproof they are. Would I have to reapply after getting in the water?

Answers on Content by By Sun Bum on Wed Jul 26 2023

A: Hi Ada, thanks so much for reaching out! All of our sunscreens are meant to be reapplied every 2 hours. If you are looking for something that's formulated to be specifically water resilient, we would recommend checking out our Signature Line of sunscreens here: https://www.sunbum.com/collect...

By Sun Bum

Show answer

05/23/23

Stella

Verified User

Q: What's the difference between original sunscreen lotion and face lotion?

Answers on Content by By Sun Bum on Fri Sep 09 2022

A: Hey Stella! Our OG SPF 70 Lotion is made for the body and contains our signature scent whereas the Face 70 Lotion is fragrance-free! If you have any other questions, feel free to reach out to us on our contact page. XO, SB

By Sun Bum

Show answer

07/06/22

kirsty

Verified User

Q: my daughter has very sensitive skin would this be suitable for her?

Answers on Content by By Sun Bum on Mon Sep 12 2022

A: Hi Kirsty, thanks so much for reaching out! All of our sunscreens are gentle enough for mild skin afflictions, but depending on the severity of the sensitivity and dryness, you might consider our Mineral Line. If the conditions are extra sensitive, you might even try our plant-based, fragrance-fr...

By Sun Bum

Show answer

05/20/22

Original SPF 70 Sunscreen Lotion

$18.99

Shop Local Add to Cart

shop.app

shop.app is blocked